Envoy Contributor

Recent Posts

- February 16, 2017 -

The Cheese Stands Alone: Why You Need Unique Copy and Meta Info on Every Web Page

Search engines use dozens of criteria to determine your website’s relevancy for a particular search term or phrase, and your on-page content is among

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- January 11, 2017 -

The Long and Short of It: How a Longer Search Term Can Lead to a Shorter Sales Cycle

It may sound counterintuitive, but longer search terms are often more effective than generic ones when it comes to converting visitors into buyers.

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- December 22, 2016 -

I Spy: 6 Free Ways to Monitor Your Competitors

It’s always a good idea to keep an eye on your competitors. Staying on top of their promotions, campaigns and social media activity can help you and

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- December 15, 2016 -

Shut Down Negative Feedback as Soon as It Happens

We’ve all Googled our names to see what shows up, and you’ve probably done that for your business as well. Google Alerts is a free and easy way to

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