- January 31, 2018 -

Tell Me About Yourself: 5 Questions to Ask a Prospective Agency

You’ve already determined that you need an agency, but how can you make sure you’re choosing the right one for your business, your company culture and...

Read More

- January 19, 2018 -

Five Things to Consider Before Hiring an Ad Agency

Your marketing department is slammed. Even if you had the budget to add a couple more team members, you wouldn’t have the time or resources to bring...

Read More

- December 15, 2017 -

Branding Your Business From the Inside Out

When you think about which audiences you should be advertising and marketing to, customers and prospects are clearly at the top of the list. But what...

Read More

- December 08, 2017 -

How to Correct 6 Common PR Mistakes

Everybody likes a good story. Stories can take you on a journey, open your eyes to a new idea or concept, or encourage you to fix something in the...

Read More

- December 01, 2017 -

Are You Missing the Target? How to Ensure You’re Doing the Right Thing When It Comes to Advertising

Marketing managers and PR professionals often find themselves in a quandary. Someone in the organization just found out their competitor is using a...

Read More

- November 21, 2017 -

Six Tips for Creating an ‘About Us’ Page That Doesn’t Suck

When was the last time you reviewed your website’s “about us” page? Rebrands and website refreshes or redesigns don’t count. Be honest. It’s been a...

Read More

- November 15, 2017 -

Five Ways to Boost Your Brand’s Health

Smart marketers know the power of branding, but not all executives do — and that can be a challenge for marketers tasked with quantifying their...

Read More

- October 13, 2017 -

4 Ways Flextime Can Improve Employee Satisfaction

Work hours can really suck. We all know how it feels. You finally wake up to your third (or eighth) alarm of the morning feeling like death. It’s that...

Read More

- September 13, 2017 -

Say It With Color: The Psychology of Color in Branding

Color is one of the most powerful of nonverbal forms of communication that designers can use to evoke emotional experiences in consumers. Ads in color...

Read More

- September 08, 2017 -

Telling the Boys Town Story

One of my favorite parts of my job is when I have the privilege of listening firsthand to the kids and families of Boys Town tell their stories. We...

Read More

- August 15, 2017 -

3 Questions You Need to Ask Before Engaging on Social Media

Experts have long sung the praises of social media. “Ignore it and get left behind!” they crow. “Every company needs to be on Facebook, LinkedIn,...

Read More

- August 11, 2017 -

Is Your Company Prepared for the Next Crisis?

You receive a phone call in the middle of the night. Something bad has happened, and it involves your company. You check Twitter. Nothing… yet. But you...

Read More

- July 26, 2017 -

Envoy Wins Multiple Awards for Hiland Dairy

Here at Envoy, we develop creative work with a singular purpose: to advance our clients’ goals — whether that means increasing sales, improving brand...

Read More

- July 20, 2017 -

How Close Can You Get? The Importance of Local Search Engine Optimization

In the never-ending arms race to be No. 1 on the search engine results page (SERP), many organizations overlook one of the most fundamental: including...

Read More

- June 27, 2017 -

Get It Together, Keep It Together: The Power of Integrated Marketing

It’s inevitable. Every few years, one of the higher-ups will run across a concept or a book that spans over 300 pages reiterating a single concept that...

Read More

- June 19, 2017 -

What You Need to Know About A/B Testing

Your latest online promotion is going gangbusters. Lots of clicks, lots of calls, lots of purchases. Everybody’s happy. But could it perform even...

Read More

- June 02, 2017 -

We Got This: Tips for Expert Blog Management

There are many opportunities to connect with your customers and prospects, but one of the best yet often neglected avenues is through a blog. Not only...

Read More

- May 24, 2017 -

Everything’s No. 1! How to Get a Handle on Prioritizing Jobs

We’ve all been there: Just when you think you’ve finally gotten ahead of your list of tasks, an avalanche of new requests hits your desk. All are due...

Read More

- May 18, 2017 -

The Fine Print: Why Printed Materials Should Still Be Part of Your Marketing Toolbox

As the world moves closer and closer to an all-screen environment, it’s easy to forget that print was once the dominant form of communication. Not just...

Read More

- May 08, 2017 -

Get Animated With Your Advertising

Thanks to the 1659 invention of the first magic lantern by Christiaan Huygens, we’ve been able to experience an illusion of life combined with fantasy....

Read More

- April 21, 2017 -

Telling Difficult Stories in a Positive Way

Truly there is nothing more compelling than real life. Even the greatest actor working from the greatest script can’t match reality for dramatic...

Read More

- March 27, 2017 -

Do’s and Don’ts for a Solid Social Media Strategy

You’ve made your company Facebook and Twitter pages, you’ve carefully crafted a post or tweet, and you hit send. Social media is easy, right? Now, just...

Read More

- February 16, 2017 -

The Cheese Stands Alone: Why You Need Unique Copy and Meta Info on Every Web Page

Search engines use dozens of criteria to determine your website’s relevancy for a particular search term or phrase, and your on-page content is among...

Read More

- January 30, 2017 -

Making Your Digital Work Smarter, Not Harder

Anyone involved in the digital landscape knows that what’s hot one day can be old news the next. The landscape is constantly changing, and new...

Read More

- January 11, 2017 -

The Long and Short of It: How a Longer Search Term Can Lead to a Shorter Sales Cycle

It may sound counterintuitive, but longer search terms are often more effective than generic ones when it comes to converting visitors into buyers....

Read More

- December 22, 2016 -

I Spy: 6 Free Ways to Monitor Your Competitors

It’s always a good idea to keep an eye on your competitors. Staying on top of their promotions, campaigns and social media activity can help you and...

Read More

- December 15, 2016 -

Shut Down Negative Feedback as Soon as It Happens

We’ve all Googled our names to see what shows up, and you’ve probably done that for your business as well. Google Alerts is a free and easy way to...

Read More

- October 21, 2016 -

Picking the Perfect Voice-Over

Choosing talent for a voice-over can be a lot more difficult than it might at first seem. After all, if your concept requires a voice-over, rather than...

Read More

- August 19, 2016 -

Choosing the Right Font

Easily the biggest concept I overlooked as a budding designer was the impact that fonts have on design. Regardless of how outstanding your layout and...

Read More

- June 23, 2016 -

Fostering a Creative Culture

Over the past 20 years, I’ve worked at several companies, each with its own culture. Some encouraged and valued innovation and creativity; others...

Read More

- June 02, 2016 -

A Pint of Craftsmanship

As a designer and student of the arts and crafts, I’m more than happy to see the popularity of hand-made items on sites like Etsy or in the local...

Read More

- May 10, 2016 -

The REAL Value of a Good Keyword Strategy

Forget what you’ve been told about the "so-called" advantages of keyword strategy. For many organizations, the ever-evolving world of SEO is turning...

Read More

- April 21, 2016 -

Boys Town National TV Spots: Keep It Simple, Son

A couple of years ago, Boys Town was presented with the opportunity to partner with cable television giants HGTV and DIY to air television commercials...

Read More

- March 30, 2016 -

The Ultra Chic Boutique

My favorite example of Cause Marketing is something that I get to work on year after year, something that’s very near and dear to my heart. The Ultra...

Read More

- March 15, 2016 -

New Staff, New Changes

As Envoy continues to grow, we’ve been able to create an environment that not only attracts some of the very best and brightest in our profession –...

Read More

- February 25, 2016 -

Interning At Envoy

As a recent graduate, I’m still unsure of what I want to do for the next 40 years of my life. I still can’t believe how young our society forces people...

Read More

- February 10, 2016 -

Pay It Forward

We have all heard the amazing stories of individuals who “pay it forward,” but it wasn’t until recently that I experienced the amazement of this force...

Read More

- January 20, 2016 -

Get The Most From Your Online Video

There’s no doubt about it, online video has absolutely exploded over the last few years. According to Cisco, video will account for 69% of all consumer...

Read More

- January 06, 2016 -

Envoy Holiday Video: Behind the Scenes

When it came to our 2015 Envoy holiday e-mail card, we decided to throw caution to the wind and be more radical than we’ve ever been. We decided that...

Read More

- December 23, 2015 -

Communicating Sustainability

It’s been clear for a long time that human-kind’s food production network without oversight, can have a negative effect on our environment. But what...

Read More

- December 10, 2015 -

The Benefit of Pets in the Workplace

I am fortunate to work for and with a group of people that I don’t mind seeing on a daily basis — usually. Then there is the small group of...

Read More

- November 18, 2015 -

Producing Healthcare Video

As a writer/producer, I’ve shot TV commercials and web videos in a variety of healthcare settings over the past 15 years — from small Midwest community...

Read More

- October 29, 2015 -

The Importance of Networking

In November 2015, I will celebrate nine years at Envoy. I have networking to thank for that. Well, maybe not for the nine years, but at least for the...

Read More

- October 14, 2015 -

Picking Stock Photography

In the world of stock photography … there’s the good, the bad and the really ugly. It’s our job to help lead our clients in the right direction and...

Read More

- September 30, 2015 -

The Helpline Spots, or How to Work with Children and Enjoy the Hell out of It

The corruption of the famous W.C. Fields line is pretty much ingrained in anyone who works in film production:

Read More

- September 16, 2015 -

Interning at an Agency

Intern has never been considered a glamorous position. In fact, for students about to enter the corporate world, the word intern can fill them with...

Read More

- September 09, 2015 -

Top 10 Tips for Email Marketing

Email Marketing: I know it works, our clients believe it works and we have great case studies that show it is a vital component of a marketing...

Read More

- August 24, 2015 -

Welcome to the New EnvoyInc.com

Ever notice how nurses tend to neglect their own health? Or how hair stylists often don’t have the most, well, stylish hair? The same sort of thing...

Read More

Subscribe to Email Updates