- February 16, 2017 -

The Cheese Stands Alone: Why You Need Unique Copy and Meta Info on Every Web Page

Search engines use dozens of criteria to determine your website’s relevancy for a particular search term or phrase, and your on-page content is among

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- January 30, 2017 -

Making Your Digital Work Smarter, Not Harder

Anyone involved in the digital landscape knows that what’s hot one day can be old news the next. The landscape is constantly changing, and new

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- January 11, 2017 -

The Long and Short of It: How a Longer Search Term Can Lead to a Shorter Sales Cycle

It may sound counterintuitive, but longer search terms are often more effective than generic ones when it comes to converting visitors into buyers.

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- December 22, 2016 -

I Spy: 6 Free Ways to Monitor Your Competitors

It’s always a good idea to keep an eye on your competitors. Staying on top of their promotions, campaigns and social media activity can help you and

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- December 15, 2016 -

Shut Down Negative Feedback as Soon as It Happens

We’ve all Googled our names to see what shows up, and you’ve probably done that for your business as well. Google Alerts is a free and easy way to

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- October 21, 2016 -

Picking the Perfect Voice-Over

Choosing talent for a voice-over can be a lot more difficult than it might at first seem. After all, if your concept requires a voice-over, rather than

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- August 19, 2016 -

Choosing the Right Font

Easily the biggest concept I overlooked as a budding designer was the impact that fonts have on design. Regardless of how outstanding your layout and

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- June 23, 2016 -

Fostering a Creative Culture

Over the past 20 years, I’ve worked at several companies, each with its own culture. Some encouraged and valued innovation and creativity; others

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- June 02, 2016 -

A Pint of Craftsmanship

As a designer and student of the arts and crafts, I’m more than happy to see the popularity of hand-made items on sites like Etsy or in the local

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- May 10, 2016 -

The REAL Value of a Good Keyword Strategy

Forget what you’ve been told about the "so-called" advantages of keyword strategy. For many organizations, the ever-evolving world of SEO is turning

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