- July 20, 2017 -

How Close Can You Get? The Importance of Local Search Engine Optimization

In the never-ending arms race to be No. 1 on the search engine results page (SERP), many organizations overlook one of the most fundamental: including...

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- June 27, 2017 -

Get It Together, Keep It Together: The Power of Integrated Marketing

It’s inevitable. Every few years, one of the higher-ups will run across a concept or a book that spans over 300 pages reiterating a single concept that...

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- June 19, 2017 -

What You Need to Know About A/B Testing

Your latest online promotion is going gangbusters. Lots of clicks, lots of calls, lots of purchases. Everybody’s happy. But could it perform even...

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- June 02, 2017 -

We Got This: Tips for Expert Blog Management

There are many opportunities to connect with your customers and prospects, but one of the best yet often neglected avenues is through a blog. Not only...

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- May 24, 2017 -

Everything’s No. 1! How to Get a Handle on Prioritizing Jobs

We’ve all been there: Just when you think you’ve finally gotten ahead of your list of tasks, an avalanche of new requests hits your desk. All are due...

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- May 18, 2017 -

The Fine Print: Why Printed Materials Should Still Be Part of Your Marketing Toolbox

As the world moves closer and closer to an all-screen environment, it’s easy to forget that print was once the dominant form of communication. Not just...

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- May 08, 2017 -

Get Animated With Your Advertising

Thanks to the 1659 invention of the first magic lantern by Christiaan Huygens, we’ve been able to experience an illusion of life combined with fantasy....

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- April 21, 2017 -

Telling Difficult Stories in a Positive Way

Truly there is nothing more compelling than real life. Even the greatest actor working from the greatest script can’t match reality for dramatic...

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- March 27, 2017 -

Do’s and Don’ts for a Solid Social Media Strategy

You’ve made your company Facebook and Twitter pages, you’ve carefully crafted a post or tweet, and you hit send. Social media is easy, right? Now, just...

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- February 16, 2017 -

The Cheese Stands Alone: Why You Need Unique Copy and Meta Info on Every Web Page

Search engines use dozens of criteria to determine your website’s relevancy for a particular search term or phrase, and your on-page content is among...

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